Sunday 18 September 2011

PIE NEWS SEPTEMBER 2011

          
     BAKERY OPERATIONS IN NEW PREMISES.
Good news, our bakery operations have successfully re-located into a modern 5,000sq.ft. Unit in Newcastle and production is in full swing with old and new equipment installed and commissioned.  Capacity for pie production has more than trebled and the first pies off the line taste as good as ever.
    FLYING THE FLAG.
In conjunction with the increased production capacity, we have decided to give our refrigerated van a facelift with stunning NZGP livery. You're bound to see it on the streets of Newcastle or the highroads of Northumberland. You really can't miss it.  Yes, the pies have definitely arrived.
    SUPPLYING THE FALCONS.
More great news, we have an agreement to supply the Falcons Rugby Club on match days and for special events. Pies are available at booths throughout the ground, before and after the match, as well as during the half-time interval. We will assist in getting sales off the ground by free sampling at the start of the season, providing eye-catching point-of-sales material and by stimulating an awful lot of Facebook and Twitter activity.
    15 MINUTES OF FAME.
Jon and Mike got some excellent PR exposure for NZGP through a full page article in the Journal September 9th, followed by interviews with BBC TV Look North and with Radio Newcastle. During this “media frenzy”, pies were tasted by passers-by in the street to universal acclaim – best ever. FOLLOWED BY 30 SECONDS on ITV4 during The rugby highlights show Sunday the 18th.
    MAGNIFICENT SEVEN. Sales were launched with only five fillings and two more promised for later = the Magnificent Seven.  Well now we have released the new filling recipe “Mike's Chilli Beef”.  This has a big chilli hit with some background smokiness and is paired with the creamy texture of butter beans. This one's a real winner – we call it the publican's favourite because it's going to drive up beer and lager consumption. We anticipate the release very soon of the final filling, the spinach, goat’s cheese and caramelised shallots veggie option.
    COMING SOON
             NZGP joins TASTE NORTH EAST
             NZGP to be attending the Living North fair at Gosforth Park Racecourse, November
              Supply agreement with NU Students Union
              Our pies on menu at Sharks sports bar
              Christmas Pie planned for sale during December

No comments:

Post a Comment